Revamping Hilton’s Lifestyle Brands on Social
Role: Content Creator
Over the course of a 23-week pilot program, I led content creation for Hilton’s lifestyle portfolio—Canopy, Motto, Tapestry, and Tempo—as part of a social media revamp designed to resonate with modern hotel guests.
As the content creator, I was responsible for concepting, shooting (locally when needed), editing, and designing graphic elements across all content formats: 125 reels, 86 carousels, 38 stills, and 35 stories—284 posts in total.
My workflow included a fast-paced, one-week turnaround from briefing to delivery, incorporating two rounds of review and seamless collaboration with Hilton’s internal social team and GBM for approvals.
This process resulted in:
217% more content delivered to Hilton's feeds
90% faster production timelines132% increase in engagements
147% more impressions
149% more reach
The pilot’s success didn’t just prove our creative and strategic capabilities—it directly led to Hilton awarding our team the ongoing social content work for two of their lifestyle brands: Curio & Spark
This project is a strong example of how thoughtful, agile content creation can drive real results—and unlock bigger opportunities.
