Role: Creative Director - Motion designer

Jetty Extracts tapped me to create a trio of animated videos to announce their brand-new gummy line on social media. With full creative freedom, I took on the role of Creative Director, animator, and motion designer to concept and bring the vision to life from the ground up.

The stars of the show? Three bold new flavors: Wild Berry Dream, Sour Tropical, and Raspberry. Each gummy was packed with a vibrant "goo" core—bursting with berries, dripping with tropical zest, and loaded with personality. I used this goo as the visual hook, animating it as a flowing, elastic centerpiece that captured the flavor and mood of each product.

I brought the visuals to life in Blender, leaning into dynamic camera movement, fluid physics, and high-saturation textures that felt bold, fun, and unmistakably Jetty. Each video had its own energy, but shared a sense of motion and texture that tied them all together as a cohesive set.

The final pieces were playful, visually rich, and perfectly built for social—designed to grab attention and get people curious. The Jetty team was thrilled, and the campaign launched with strong momentum and positive feedback across the board.